Aberdeen, known as the Granite City, is not just a hub of energy and history—it’s also home to a thriving business community. Whether you run a local service, a retail shop, or a B2B enterprise in Aberdeen, your potential customers are searching for your products and services online.
That’s where Local SEO comes in.
In this blog, we’ll explain what local SEO is, why it’s essential for businesses in Aberdeen, and how working with a dedicated SEO agency in Aberdeen can help your business rise above the competition.
What Is Local SEO?
Local SEO (Search Engine Optimisation) is the process of optimising your online presence so your business appears in local search results on Google and other search engines.
When someone searches:
- “coffee shop in Aberdeen”
- “Aberdeen web designer”
- “plumber near me”
— Google returns local business listings and websites that are relevant to the user’s location. Local SEO is about getting your business into those results.
Why Local SEO Matters in Aberdeen
1. Aberdeen Is Highly Competitive
From Union Street to the surrounding shires, Aberdeen is full of SMEs offering everything from hospitality to legal services. If your competitors are ranking higher than you in local search, they’re getting the calls, clicks, and customers.
2. Customer Habits Are Changing
Over 90% of consumers use search engines to find local businesses. Even word-of-mouth referrals are often validated through Google searches before contact is made.
3. Google’s “Local Pack” Drives Conversions
This is the map section you see with 3 top local listings. Being featured here can drastically increase your visibility and generate more leads.
What Are the Core Components of Local SEO?
To dominate local search in Aberdeen, you need to focus on the following:
✅ Google Business Profile Optimisation
Claiming and optimising your Google Business Profile is critical. Accurate NAP (Name, Address, Phone), service descriptions, hours, and reviews all influence your visibility.
✅ On-Page SEO with Local Keywords
Your website should include terms like:
- “Aberdeen SEO company”
- “digital marketing services in Aberdeen”
- “local SEO in the Granite City”
Use these naturally in titles, meta descriptions, headers, and content.
✅ Local Citations
Directories like Yell, FreeIndex, Scoot, and Yelp UK should list your business with consistent information. These citations validate your legitimacy to search engines.
✅ Content Marketing
Blogging about local events, customer stories, or “how-to” guides can boost traffic. For example:
- “Top 5 SEO Mistakes Aberdeen Businesses Make”
- “Why Your Aberdeen Restaurant Needs SEO in 2025”
(Need help creating content? We do that too.)
✅ Reviews & Reputation Management
Encourage your Aberdeen customers to leave 5-star reviews on Google, Facebook, and industry-specific sites. Respond professionally to every review—good or bad.
Real Benefits of SEO for Aberdeen Businesses
- Increased Website Traffic
Show up when local customers are searching. - More Calls & Leads
Optimised listings and CTAs generate direct enquiries. - Trust & Credibility
A strong online presence makes you look established and professional. - Cost-Effective Marketing
Local SEO delivers long-term value with a higher ROI than PPC.
Common SEO Mistakes to Avoid
- Ignoring mobile optimisation (most local searches happen on phones)
- Using generic content not tailored to Aberdeen
- Inconsistent business information across platforms
- Not monitoring performance (using Google Analytics or Search Console)
Why Choose Our Aberdeen SEO Agency?
At SMB Clicks, we specialise in helping small to mid-sized businesses in Aberdeen grow through smart, results-driven SEO. When you partner with us, you get:
- Custom SEO strategies tailored to your business
- Transparent monthly reporting
- Local keyword targeting
- Content creation and blog writing
- Google Business optimisation
Our team is laser-focused on helping Aberdeen businesses get found and stay found online.
Explore our Aberdeen SEO services and request a free strategy consultation today.
Final Thoughts
If you’re a business owner in Aberdeen and you’re not investing in local SEO, you’re leaving money on the table. Your potential customers are out there—searching for what you offer. The question is: will they find your business or your competitor’s?
Let us help you become the go-to option in your industry.
