In today’s competitive digital landscape, visibility is everything. For businesses in Birmingham, ranking high on Google isn’t just about prestige—it’s about attracting real customers, building trust, and increasing revenue.
At SMB Clicks, we’ve helped countless Birmingham businesses transform their online presence using tailored local SEO strategies. In this case study, we’ll walk you through how we helped a Birmingham-based client grow their organic traffic by over 300%—and how you can do the same.
Book a free SEO consultation with SMB Clicks and find out how we can help your business achieve similar results.
The Challenge
Our client, a local service-based business in Birmingham (name withheld for confidentiality), came to us with:
- A brand-new website with minimal traffic
- No local rankings on Google
- Weak or nonexistent backlinks
- No Google Business Profile optimisation
- Poor on-page SEO and technical errors
They needed to appear in search results when people Googled things like:
- “services in Yardley”
- “best [industry] company in Kings Norton”
- “Birmingham [industry] provider”
But they weren’t showing up anywhere.
The SEO Audit
Before launching into strategy, we conducted a comprehensive SEO audit that included:
- Keyword research targeting Birmingham-specific search terms
- Technical health checks (site speed, mobile friendliness, schema markup)
- Competitor analysis (who’s ranking and why)
- Local citation presence
- GBP (Google Business Profile) optimisation audit
- We identified over 30 technical issues, zero backlinks, and a local content gap.
Our Local SEO Strategy
Here’s what we did step-by-step:
1. Local Keyword Targeting
We focused on location-based long-tail keywords such as:
- “affordable [service] in Edgbaston”
- “[service] provider in Bournville”
- “[industry] in South Yardley”
This approach helped us drive relevant and high-converting traffic.
Internal links to targeted landing pages:
2. Google Business Profile (GBP) Optimisation
We completely revamped their Google Business Profile:
- Wrote keyword-rich business descriptions
- Added accurate service areas
- Uploaded geo-tagged images
- Earned real customer reviews
- Posted weekly local content
Result: They began appearing in the Google Local Pack for several Birmingham searches within 4 weeks.
3. On-Page SEO & Content Creation
We optimised all service pages for local search intent:
- Location-specific meta titles and descriptions
- SEO-friendly H1s and subheadings
- Embedded internal links to other areas (e.g., SEO in Stechford)
- FAQs with local relevance
We also launched a blog with local topics like:
- “Why Local SEO is Essential for Businesses in Birmingham”
- “Top Google Ranking Factors for Birmingham SMEs”
- “Digital Marketing Trends in the West Midlands”
4. Local Citations & Link Building
We submitted the business to top UK citation directories and Birmingham-based business sites. We also earned high-quality backlinks from local blogs and media outlets.
5. Technical Improvements
- Compressed images and improved site speed (90+ on Google PageSpeed)
- Installed schema markup
- Fixed crawl errors and broken links
- Made the site fully mobile-responsive
- The Results
In just 5 months, the business saw:
- 300% increase in organic traffic
- Top 3 rankings for 15+ local keywords
- 140% increase in phone calls and enquiries
- Featured in the Google Local Pack for target services
- Multiple service pages ranking individually in Birmingham subregions
Example: Their Kings Norton page began outranking national competitors for “best [service] in Kings Norton.”
Takeaways for Birmingham Businesses
- Local SEO isn’t optional—it’s critical for businesses with physical service areas.
- Your competitors are investing in SEO—don’t let them take your customers.
- A strategic combination of technical SEO, content, GBP, and local links delivers real ROI.
- Partnering with a Birmingham-based SEO agency like SMB Clicks gives you the edge of local insight and faster implementation.
Final Thoughts
If you’re a Birmingham business struggling with visibility, you don’t have to go it alone. At SMB Clicks, we specialise in turning underperforming websites into high-performing lead generators.
Our team understands Birmingham—its people, its neighbourhoods, and what it takes to succeed here online.
